Whole Foods Market & Friends Encourage Co-Existence of Organic & GM

Approximately 2/3 of the products sold by Whole Foods Market and their main distributor, United Natural Foods (UNFI) are not certified organic, but rather are conventional (chemical-intensive and GMO-tainted) foods and products disguised as “natural.” — Ronnie Cummings, The Organic Consumer’s Association

I’m devastated to hear it, but not in the least bit surprised.  For several years, I have had the convenience of either living near, or working near the well-known giant in organic, “natural”, and to some extent artisan foods giant, “Whole Paycheck.”

And yes, while Whole Foods is pricey, consumers didn’t shy away from the booming organic and natural movement.  Our willingness to pay such a higher percentage of our income on these foods demonstrates consumer values.

It also demonstrates consumer ignorance.

Don’t be misled by labels, and don’t be misled by advertising.  Images on cartons of milk showing happy, grass-fed cows are still far from illustrating the truth.  Just because something costs more doesn’t make it better.

To understand the aforementioned quote–to know how such a deception is still possible, and legal–see “What you’re REALLY eating (part 3): don’t be misguided by food labels.”

Why post the quote at all?  It came from “The Organic Elite Surrenders To Monsanto,” by Ronnie Cummings, which describes how Whole Foods and other major names are simply tired of dealing with their cranky, demanding consumer base.  Because $9 billion of their sales is represented by the non-organic, GM-containing products, it is easier to continue raking in profits by sweeping the issue under the rug.

Most consumers, believe it or not (my readership is not representative of “most consumers,”) cannot sufficiently qualify a difference between natural and organic.  The industry will rely on this ignorance to perpetuate sales after the wake of outrage from more conscious consumers.

Retail stores like WFM and wholesale distributors like UNFI have failed to educate their customers about the qualitative difference between natural and certified organic, conveniently glossing over the fact that nearly all of the processed “natural” foods and products they sell contain GMOs, or else come from a “natural” supply chain where animals are force-fed GMO grains in factory farms or Confined Animal Feeding Operations (CAFOs). –OCA

Thanks to people like me (in my nascent health-and-environment-conscious stages also couldn’t tell you the difference between natural and organic, and due to a lack of funds, felt warm and fuzzy with my “natural” purchases all the same) a problem seeded itself in ignorance, then grew mightily in the organic-natural grocery boom.

…well-intentioned but misled consumers have boosted organic and “natural” purchases to $80 billion annually-approximately 12% of all grocery store sales.  —OCA

While organic took profits away from conventional, “conventional natural” took profits back.

How much progress have we made, really?

Know your labelsKnow what you’re buying.

Rubbing In The Poison

About 5 years ago, I read an article about a girl who killed herself on accident.  It was kind of a Darwin Awards thing, where she unwittingly put herself into danger; only, it was a bit unfair, as we’re all led to believe what she was doing was safe.

This girl, a track athlete, was rubbing a pain-reliving cream into her legs several times a day. If you’ve ever used Tiger Balm, Icy Hot, of Ben Gay, you know what kind of effect creams like these have.  They warm and/or cool the surface of the skin and help relieve pain (for some).  She was a heavy user.  So heavy, that she absorbed too much of the active ingredient of this product through her skin and it poisoned her.

Dead.

Wow.  Just like that.  From a body product. Of course representatives of her product  probably advise against using that much.  But that’s not the point.  She, like millions of others, was gaily rubbing traces of poison–synthetic chemicals–into her body.

“…according to the FDA, we each use nine personal-care products daily, containing about 126 chemical ingredients. (The Hundred Year Lie, Randall Fitzgerald).

Try to pronounce just one of those 126.  Hell, I’d be hard-pressed to even name 126 whole food ingredients.  Food is energy.  Food is medicine.

When did chemistry elbow out nutritious foods and medicinal plants?  Answer: when we figured we were too smart for nature.

We’re smarter than nature.  Let’s dump fluoride  (highly carcinogenic) into our water and drink it–because it’s (hopefully) good for our teeth.  Let’s irradiate our food.  Let’s pack our meat full of nitrites, synthetic hormones, and antibiotics–oh, and before we ship it, let’s bathe some of it in ammonia to kill any dangerous bacteria.

That all sounds like a bad idea, but most people are completely unaware of how widespread some practices are.  Things that defy common sense are done routinely.

We live in a toxic environment.  These chemicals and pollutants, deemed safe at acceptably low levels by our governing agencies, collect in our tissue (particularly fat).  They accumulate over a lifetime, and there is no scientific study (or computer, for that matter) sophisticated enough to study every possible permutation of interactions between hundreds of thousands of synthetic chemicals.

We skipped safety and dove in head first. We have no idea what the synergistic effect can be of these inputs in our bodies.  No wonder cancer, neurological, and auto-immune disorders are on the rise (all diseases that tend to occur out of nowhere).

There’s not a whole lot we can do but eat an organic and nutritious diet, minimize our exposure to pollutants, and exercise regularly (exercises hastens your body’s recycling process, and pushes some toxins out).

Oh, and here’s what I would have told that poor girl: if you wouldn’t eat it, don’t rub it all over your skin.

What’s The Scoop On Protein?

“Protein, protein, protein!  Protein is so important!  Don’t get protein deficient.  If you exercise, you probably aren’t getting enough.”  I once heard a guy at the gym exclaim, “Oh my god, I’m going catabolic!” and proceeded to chug a protein shake.

Wisdom comes from experience.  People who are at the top of their field generally have the most experience.  It isn’t a stretch to say that the best health professionals have experience.  If they don’t currently walk-the-walk, at least they’ve done it at one time or another, and can appropriately guide others to do so.

Over the years, I’ve dappled in a lot of things–particularly, in a lot of diets.  I grew up a fat, meat-eating, milk-chugging American.  If a person didn’t eat meat, I didn’t trust him.  It was downright blasphemy.

Years later, my coaches told me to lose 40lbs of fat if I wanted to be a serious athlete.  Suddenly everything in my diet fell under scrutiny.  Whole milk was fattening.  Chicken fingers were fattening.  Steak, hamburgers, hot dogs, egg yolks… fattening.  I hit the salad bar, hard.

I dropped the weight, but it wasn’t easy.  I turned my diet inside out.  The pounds came off, my performance improved, and suddenly I was curious.  Why did my diet have such an impact on my performance?  I started reading.  I read everything I could find.  One thing I continued to encounter was this: there exists a disproportionately high number of Olympic metal-winning athletes who are vegetarian.

Bottom line.  Protein doesn’t equal meat.

Protein is made up of amino acids. Your body can make certain amino acids, but not others.  The ones it can’t make, it has to get from food.  Once in the body, those amino acids are shuffled around with the others and placed in nifty little chains to make protein for the human body: cells, tissues, hair, nails, etc.  The only thing more abundant than protein in the human body is water.

That’s it.  Amino acids come from food.  You eat a balanced diet with a sufficient number of calories, and you will get enough protein…

…that is, unless you’re doing something extreme, and many of us are.

I hate supplementing, but out of curiosity, I’ve tried upping my protein intake on several occasions.  During periods of my life, I’ve needed to eat 4,000+ calories daily to maintain my weight and performance.  At other times, I have subsisted off 2,000 calories per day, and wasted away.  By wasting away, I mean that I lost weight, and a lot of it was muscle mass.

Why is that?  Muscle is hungry.  It needs more calories to support itself than fat does. Way more.  If you are on a restricted-calorie diet, and your body thinks it is going into a period of lean times, it is going to try to get rid of anything that wastes its energy, particularly if it isn’t being used. Bye-bye muscle mass.

Bottom line, if you want to gain muscle, you have to eat enough food.  If you want to lose weight, you have to eat less food.  If you want to gain muscle and lose fat, then you’re in for something tricky.  The body doesn’t like trying to do two things at once; be in a catabolic (break-down) and anabolic (build-up) state.

This is where protein supplementation is key.  We’ve figured out ways to extract protein from whole foods so that you don’t have to ingest fat and carbohydrates (things that might retard your efforts to lose fat).  If you eat a ton of protein and limit your fat and carb intake, you have plenty of building blocks (for muscle gain) and little to burn (fat and carbs are your body’s energy sources for movement)–at the same time.  Tricky.

If you don’t have fat and carbs from food for energy, the body has to make it, so it begins to make a fundamental shift in favor of fat metabolism. Now you can burn fat and build muscle.

How much protein would you need to eat to achieve this?  Opinions vary.  In my opinion, a lot.  When I eat like a normal person, I only eat 50-70 grams per day.  At 6’0″ and 190lbs, I have no problem maintaining muscle and increasing my strength.  I just don’t think about it.  Maybe because I insist on eating nutritious and organic whole foods (protein isn’t the only thing that matters).  I also get plenty of sleep.

When I’m experimenting, my protein intake is supposed to jack up to over 200 grams per day–or 35% of my daily intake on  a 2,500 calorie diet.  That’s three times the amount I used to eat.  The difference?  It’s easier for me to shed body fat in a jiffy, but I’m not going to continue to spend $70 every couple weeks to buy those 5-lb protein powder tubs.

It all depends on your goals.  Many people are not satisfied with their naturally occurring body shape.  If your goal is an unnatural body, then unnatural means (protein supplementation) is a logical route. For the rest of us who aren’t competitive body builders, who want healthy levels of body fat, proportionate figures, and a glorious range of motion, just eat a wide variety of whole foods.

What Is “Healthy?”: My Harangue

If there’s one thing that makes my shoulders heave with a sigh, it’s when I talk to someone who thinks that their diet is healthy because they eat the “smart-choice,” “low-cal,” “low-fat,” “healthy,” “lite,” “zero,” “fit-choice,” etc., varieties of junk food!

What is healthy?  Seriously.  You run a Google search, and millions of articles jump to your fingertips with the definition of healthy already assumed.

Don’t assume anything.  Healthy means different things to different people.  At long last, good old Wikipedia came up with an article, “Healthy diet,” and began to define a healthy diet in terms of micro-nutrients and the “maintenance or improvement of one’s health.” Damn!  If only they weren’t defining the word “healthy” with “health.”  Once again, we’re operating on assumptions; we presume that everyone’s idea of health is the same.

It is not.  A person who binges on “health food” and leads himself to obesity is not healthy.  A person who has an extremely rigid diet and doesn’t eat is not healthy.  A person who maintains his state of health by eating a large bowl of potato chips every day is not healthy.  A person who is reliant on alcohol or coffee is not healthy.

So don’t deceive yourself when you choose a brand of food that is marketed as healthy.

Healthy food, as defined by yours truly, is this: an edible item found in its natural form and minimally processed by you. The key word here is “found.”  Nowhere do you see “derived.”  Everything is derived from nature, somehow.  “All natural” is a vapid term.

Whole foods are healthy.

Processed foods, in my book, are not healthy–meaning, they contribute little to nothing worthwhile.  Many of them are unhealthy, that is, they actually promote or maintain and unwanted state in the body.

Oh, but everything is okay in moderation, right?  This is where I put my stubborn foot down.  Poison in any amount is still poison, even if you can tolerate it.

Poison?  Am I being dramatic? Maybe a little.  Anything to send the message home.  Sure, some things are medicinal in small amounts, but I’ll save that Yin-Yang philosophical non-mumbo-jumbo for a later article.  Let’s keep it simple for now.

Unhealthy foods are out of balance, de-natured, and would generally short circuit the system of someone in an optimally vital state.  Adaptation to a toxic habit or environment is not a sign of health; it is a sign of sickness.  It is an indication that your intelligent body has made the best use possible of terrible inputs.

Children are great examples.  If you feed a three year old a 12 oz soda, or a king-sized chocolate bar, or a beer, or shot of espresso–wait, what!?never do that to a three year old!  Exactly.  If it would short circuit the kid, knock him out, make him vomit, make him hyper-active, why are you eating it? That child has a system that has not yet been tainted by the habits of modern lifestyle.

Unhealthy kids are easy to spot.  They are sickly, pale, timid, tired, short-of-breath, frail, etc.  Unhealthy adults—even easier.  They are everywhere.  The adults who sweat profusely after climbing a flight of stairs, who have heartburn, indigestion, heart palpitations, red blotchy skin, discoloration, swollen limbs, aching joints, limited range of motion, dermatological issues, etc.

Why does it seem like everybody is medicating for something? Are we that sick?

Why are so many people wolfing down pills and processed foods on promises that these things will alleviate their discomfort?  What ever happened to confrontation?  Good, old-fashion, honest appraisals of a problem?  Americans are probably the most avoidant people on the planet. I won’t talk about our relationship to the rest of the world.  I mean strictly that we cannot bear the fact that we are responsible for our own sickness.

The responsibility is not a matter of self-control.  It’s not about equal access or opportunity to remedies.  The responsibility is deeply embedded in our capitalist culture.  More for less.  More returns.  More bang for your buck.  More inches to your waistline.

I want more health.

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